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“According to 2023 research (Meltwater/We Are Social), 81.4% of Kiwis are active social media users and they spend an average of 2 hours and 15 minutes on social media networks each day.
If you’re wondering which social networks are currently the most popular in New Zealand, wonder no more. Facebook is the most popular by a country mile, with Instagram winning the hearts and minds of younger audiences.”


How does social media help your business objectives?

Social media can play a crucial role in helping businesses achieve their objectives and goals in various ways. Here are some ways social media can contribute to business success:

1. Increased Brand Visibility and Awareness:

Social media platforms provide an extensive reach, allowing businesses to showcase their brand to a broader audience. Creating and sharing compelling content can help increase brand visibility and awareness among potential customers.

2. Customer Engagement and Interaction:

Social media enables businesses to engage with their audience through comments, messages, likes, shares, and more. Engaging with customers creates a sense of community and fosters relationships, ultimately building customer loyalty and trust.

It is also an excellent platform for distributing and promoting content, including blog posts, videos, infographics, and more. This helps in reaching a larger audience and establishing the business as an authority in its industry.

3. Market Research and Feedback:

Businesses can gather valuable insights and feedback from their audience through social media. Monitoring conversations and comments allows them to understand customer preferences, opinions, and concerns, helping in refining products or services.

4. Driving Website Traffic:

Social media can be used to drive traffic to a business’s website or landing pages. By sharing relevant content and providing enticing offers, businesses can encourage users to visit their websites and explore their offerings.

5. Lead Generation:

Social media platforms provide opportunities to capture leads through various means, such as sign-up forms, gated content, and contests. These leads can then be nurtured through email marketing or other channels to convert them into customers.

6. Targeted Advertising:

Social media platforms offer advanced advertising options through Facebook, Instagram, LinkedIn, etc that allow businesses to target specific demographics, interests, behaviours, and more. This targeted approach helps in reaching the right audience for a product or service, improving the chances of conversions.

A well-planned and executed social media strategy can greatly contribute to achieving a business’s objectives by enhancing brand visibility, engaging with the target audience, driving traffic and leads, and ultimately, improving sales and revenue.

What content should you post on social media?

In the fast-paced world of social media, where millions of messages are shared every second, creating engaging and memorable content is essential for success. Whether you’re managing a personal profile, a small business, or a multinational corporation, knowing what to write on social media can be a game-changer.

In this post, we’ll explore social media strategies and ideas to help you craft captivating content that resonates with your audience and drives meaningful interactions.

And here’s our first suggestion. As you read through this post, try to write down two ideas of actual topics you could post about for each suggestion. If you manage to do this, you’ll come away with 16 great ideas of what to post on your social media. Not bad for just a few minutes of thought!

1. Share Your Story

People love to connect with real people on social media. Share your personal journey, your company’s history, or the story behind your product or service. Authenticity generates trust and develops a deeper human connection with your followers. Use storytelling to make your brand relatable and memorable.

2. Educational Content

People love to connect with real people on social media. Share your personal journey, your company’s history, or the story behind your product or service. Authenticity generates trust and develops a deeper human connection with your followers. Use storytelling to make your brand relatable and memorable.

3. Visual Content

Visuals are eye-catching and highly shareable. Post images, infographics, videos, and animations that convey your message effectively. A picture is worth a thousand words, and on social media, it can be worth even more engagement.

4. Polls and Surveys

Engage your audience by asking questions through polls and surveys. It’s an excellent way to gather feedback, conduct market research, and involve your followers in decision-making processes. Plus, it keeps your content interactive.

5. Behind-the-Scenes Sneak Peeks

Give your audience a glimpse behind the curtain. Share behind-the-scenes photos or videos of your workspace, production process, or daily routines. This helps in humanising your brand while making it more relatable.

6. Trend-Related Content

Stay relevant by hopping onto trending topics and hashtags. But make sure the trend aligns with your brand and values. Joining conversations on popular subjects can increase your visibility and attract new followers.

7. Customer Stories

Highlight the success stories of your customers. Share testimonials, case studies, or before-and-after photos to showcase the impact of your product or service. It demonstrates the real-world value you provide.

8. Fun and Light-Hearted Content

Don’t forget to have fun! Share jokes, memes, and lighthearted content that reflects your brand’s personality. Laughter is universal, and it can create a positive association with your brand.

Lastly, engage with your audience. Make sure to respond to comments and participate in discussions. Social media is a two-way street, and active engagement builds a community around your brand.

In conclusion, knowing what to write on social media involves a mix of content types and strategies. Experiment, analyse, and adapt your approach based on what resonates most with your audience. Remember, social media is a dynamic platform, so stay agile and continue evolving your content to keep your audience engaged and your brand thriving.

Happy posting!

If you have more questions on how to go about crafting your social media marketing plan, have a look at our blog on the ‘8-Step Guide to Craft a Winning Social Media Marketing Plan in NZ’. If you still think you need help, you can reach out and talk about using us as your social media marketing agency.

Here at Synthesis, we can help you develop a social media strategy and get your content right for each social media platform, and if required we can do it all for you on a week-to-week basis. Contact us for assistance with your traditional marketing, digital marketing, and social media marketing needs.