Who is Synthesis Marketing?
Synthesis Marketing has been helping businesses in Wellington, across New Zealand and globally since 2001.
We offer our clients a team of highly skilled people focused on creating outstanding results. With a full range of marketing, design and business development services, our aim is to create brands, build awareness and drive sales.
At Synthesis Marketing our key difference and strength is our ability to understand your needs, and those of your customers and clients, and to then build your marketing approach around this.
In practical terms, it’s the quality of these marketing insights that allow us to implement the right mix of digital marketing (social media, website development, SEO and SEM), traditional marketing and business development approaches. Our team would love to meet you to discuss your plans for your business.
Richard
Director
Richard has a real passion for working with business owners and managers. Clients who have worked with Richard appreciate his friendly approach, how much he cares about what they are wanting to achieve and his ability to quickly understand the dynamics of their business.
Whether helping with responses to challenging conditions, looking to maximise a current position or move a business to the next level, Richard brings an independent and innovative way of thinking, backed by hands on tactical delivery.
Richard likes seeing new places around the country and overseas when it’s an option. He’s also a keen mountain biker and kayaker and has been known to launch into Mandarin occasionally.
Brendan
Marketing Insights Manager
Brendan is a seasoned marketing professional. His experience spans multiple industries, including food and beverage, retail, and multinational businesses across New Zealand and Australia. With years of marketing planning experience, he has a proven track record of driving impactful marketing strategies and plans that deliver measurable results.
Brendan’s passion lies in developing and executing innovative marketing solutions that not only resonate with target audiences but also contribute directly to business growth. His ability to think outside the box, paired with a deep understanding of market trends, positions him as a go-to expert for tackling complex marketing challenges.
Clients value Brendan’s collaborative and inclusive approach. He’s known for actively listening and working closely with stakeholders to uncover unique opportunities that align seamlessly with their business goals. Brendan’s knack for connecting the dots between creative ideas and strategic outcomes has earned him a reputation as a trusted advisor in the marketing space.
Outside of work, Brendan is an avid gym-goer and a passionate art student, channeling his creative energy into mastering new techniques and exploring different artistic expressions.
Andrew
Communications Specialist
Andrew is our in-house wordsmith and specialises in all forms of communication, but is particularly good at making technical information easily understandable. Clients often work with Andrew on website content and structure, blog post, brochures, flyers and any other collateral that needs writing.
Andrew’s science and technical background means he often handles I.T. and internet related client work such as SEO and keyword analysis, and keeping client websites up-to-date and running smoothly.
Based in Nelson, Andrew enjoys rock climbing, mountain biking and fishing, often with his two young boys.
Raewyn
Senior Digital & Content Marketer
Raewyn brings creativity and versatility to her role as Senior Digital & Content Marketer, thriving in fast-paced environments and working with diverse clients. She expertly juggles multiple projects, managing everything from crafting compelling copy and designing marketing materials to overseeing social media and website design. Her work spans both digital and print media, including creating brochures, business cards, blogs, and even conducting interviews to write insightful case studies.
With over a decade of experience in agency settings since 2012, Raewyn has collaborated with business owners across industries ranging from financial and professional services to government, charities, and membership organisations—both in New Zealand and abroad. Her blend of design expertise and storytelling talent ensures marketing strategies align perfectly with each client’s goals.
Outside of work, Raewyn channels her creative energy into crafting intricate soaps that resemble everything from mountain landscapes to cupcakes—so realistic, they’re almost edible! She’s also an avid jewelry maker, adding a personal touch to her artistic pursuits.
Raewyn’s ability to seamlessly merge strategy with creativity makes her an invaluable part of our team.
Patrick
Brand Creative & Graphic Designer
If there is a person you want on the team when it comes to making your business or organisation stand out visually, then it’s Patrick. As an award-winning graphic designer, he has an incredible eye for presenting brands, products and ideas.
Patrick is often involved in building brands from the ground up. His creativity in delivering new logos and rebrands flow through to implementing an identity across websites, brochures, business cards, stationery, packaging and signage. He’s also a master of content layout for magazines and reports.
When not weaving brand and design magic, Patrick enjoys family time, soccer, and the odd sea-fishing trip.
Yasteel
Social Media & Digital Marketing Specialist
AKA Steel, formerly from a Film & 3D Animation/Visual Effects background, has landed himself in Digital Marketing. He has worked across a variety of industries from retail to automotive and is Facebook and LinkedIn certified. With a wealth of knowledge and experience in both the B2C and B2B platform, Steel is your go-to if you’re after creativity.
With years of experience in the ‘Digital space’, he is fully equipped to turn your concepts into reality through a wide range of digital and traditional bespoke marketing tactics that will set you apart from the competition. His process? He enjoys working closely with his clients ensuring objectives are met from the onset.
When he’s not busy creating ‘awesomeness’ for our clients, he’s either treating his greyhound and dachshund like babies, being a topspin perfectionist on the tennis court or endlessly boring his Fiancé about the intricacies of ICE (Internal Combustion Engines).
Iain
Google Ads, SEM & SMM Specialist
Iain is a digital marketer who can help you stay ahead of the curve. Google Certified – his skills in Google Ads and Analytics will help you make sense of your data and improve your campaigns. He also has a deep understanding of email marketing – so he knows how to get results for clients.
Iain is passionate about helping businesses succeed online, and he has the skills and experience to make it happen for you.
When he’s not helping clients reach their target markets, you’ll find him with his family, travelling and indulging in his love of good food and local artisan products.
