Marketing without the guesswork

What is often called marketing strategy, we like to think of as Insight Driven Marketing.

Experience has shown us that deeper insights create better decisions and more powerful marketing.

“The stakeholder research that Synthesis undertook covered our nationwide membership and wider audience. It provided us with clarity on our current position and helped to guide our future priorities.”

Bill SwanChair, NZ Firefighters Welfare Society

The Synthesis Marketing approach is to dig deep to understand your business, your sector, the needs and thought patterns of your customers and clients, and how you stack up against your competitors. We use a wide range of tools to gain insights, and then build a customised marketing strategy that presents you with the results focussed marketing solutions that you need to achieve your business growth goals. Our marketing insights approach also allows us to help you implement your marketing solutions with creativity, technical know-how and genuine dedication.

Discovery Sessions

You and your key staff are the people that have the greatest insight into your business. The trick is knowing the right questions to ask as part of a structured approach to collecting all that knowledge and insight and then presenting it in a useable format.

Synthesis Marketing specialises in running marketing discovery sessions and turning them into insight driven marketing strategy and have done it for businesses of all sizes in many different sectors.

Customer Surveys

Knowing what your current customers think and understanding how they feel gives you the opportunity to work on the things that matter most to your business. Promoters, or raving fans of your business are regular purchasers, and do your marketing for you. Building your client base, and converting more fans generates growth within your business.

Asking the right questions is critical, and experience counts when it comes to developing customer satisfaction surveys.

Competitor Analysis

How do your marketing strategy and tactics compare to those of your main competitors? Comparing your business against your competitors can give you a snapshot of where you are at now, where you need to get to, and the ways to get there.

We use a competitor analysis framework to analyse the online performance, marketing channels, key messaging, pricing, product features and anything else your competitors are doing that might give them an edge.

Market Research

Synthesis Marketing can help you understand the needs and size of the market that you are in. Dig deeper and you find out how non-customers in your target audience make purchasing decisions and what it is they consider important and not important. Focus groups are one of the tools that we use to do market research.

The more insight you have into the market your business operates in, the stronger your marketing strategy is.

Pricing Assessments

Pricing strategy is a key marketing tool that plays a major role in the market share of your products, overall sales and the growth of your business.

There are a lot of common product pricing strategies, and it can be hard to choose the one that will work best for you.

Synthesis Marketing can help you choose a pricing strategy that matches your wider marketing.

Digital Marketing Insights

Digital marketing is a wide topic, and many businesses struggle to know if they are using the right digital marketing tools to achieve their marketing objectives and business growth goals.

Synthesis Marketing are experts in doing digital marketing audits, so you can see exactly how your online business presence is performing, then use these insights to create a digital marketing strategy that works.

Better business through smarter marketing