Customer insights is a flash way of saying that you know what your clients, and potential clients, like and don’t like.
According to McKinsey research, “Organisations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin.”
Understanding your customers and the market they inhabit is the key to creating impactful marketing campaigns that resonate and drive results.
In today’s rapidly changing business landscape in New Zealand, staying ahead of the competition requires a deep understanding of your target market.
Market research is the cornerstone of this understanding, enabling organisations to make data-driven decisions that drive growth and innovation.
Here is a list of traditional and digital ways that you can use to understand more about your market and customer base. These are market research services we provide so reach out to us if you need help in this area.
Why use Synthesis Marketing?
Our team has extensive experience across various industries in New Zealand and overseas. We tailor our research to your specific business needs, ensuring that the insights we provide are directly applicable to your strategic goals.
Our research empowers you with the data and information needed to make informed decisions that drive your business forward in New Zealand. We prioritise the confidentiality of your data and ensure that your proprietary information remains secure throughout the research process.
Contact us today to discuss your market research needs and how we can help you achieve your business goals.
You may also be interested in this workshop. Discover the importance of marketing strategy and its role in accelerating the success of your business.
Find out more about our Smash Your Revenue Goals marketing workshop and take a look at additional marketing workshops.