Business Development

For some businesses, success isn’t about marketing products and services widely, but about targeting and connecting with the right people. If this is the case for you, then relationships, networks and trust are key.

Deepening existing relationships and working on creating new business networks are effective ways to grow sales opportunities. The difficulty can be knowing where to focus valuable time in making connections and how to go about business development activity.

Synthesis Marketing brings clarity, structure and expertise to business development activity.

We help identify where the strongest opportunities exist, and can work with you or on your behalf to make connections. Our team members have been in business development roles, managed business development and run client management programmes.

business development

Customer Relationship Management

CRM is all about the way that you look after current customers and clients, and we all know that keeping and growing existing clients is vital to business success. We run workshops with businesses to help prioritise their clients, detail the level of activity that is appropriate, train staff and make use of CRM systems. We can also meet with your clients to build an independent take on how well a relationship is going.

business development

Territory Planning

Closely aligned to CRM, territory planning is about targeting the right prospects in the future and aligning your sales resources to hit growth and profitability targets. Our team is recognised for providing innovative perspectives on how to segment potential customers (geographic, sector, sales potential), prioritise efforts and implement.

business development

Lead Generation & Screening

Well delivered marketing activity should create a flurry of enquiry and activity, particularly where lead generation is a key objective. Quickly qualifying contacts, prioritising follow up and improving conversions needs careful planning and execution. We can help your team prepare or provide additional resource.

outsourced sales

Outsourced Sales

Need to boost your sales but short on team members to make it happen or trying to do everything yourself? Synthesis Marketing can be your outsourced sales team, whether it’s to track down new prospects, qualify leads or get that face-to-face appointment. Our clients that have used this service are often launching a new product or service, entering a new location or simply want to boost sales.

business development help

Opportunity Tracking

If a strategic project or contract is on the horizon, then tracking the opportunity and putting in place a capture plan is the best way to maximise your chances of success. Our process makes sure that when the tender documentation drops, you have the intelligence, networks and success factors already nailed down.

business development

Tender Management

Tenders are time consuming and can be costly so increasing win rates, and not purely through price driven submissions, quickly adds revenue, workload and bottom-line benefits. Through planning, managing and writing tenders, Synthesis has helped clients win contracts valued from $10,000 to hundreds of millions.

In 2021 Richard and the Synthesis team guided us through a rebrand for our company and a refresh of our website. They managed the project for us, guided us and kept us on track which made it manageable in our busy schedules. We set ourselves a revenue target for the investment we put in and we succeeded on that target! Richard and the team provided practical advice, were fun to work with and offered great value for money!

Julia & FranChristmas Creatives

Synthesis Marketing has truly found ways to help us build growth opportunities and increase profitability. We’ve come to think of the Synthesis team as part of the Pride Lands family and look forward to working with them more in the future.

Moses AriamaPride Lands