Each year, the Wellington Gold Awards recognise and celebrate the outstanding achievements of businesses and individuals in the region, highlighting their contributions to the local…
In the dynamic world of business, effective marketing plays a pivotal role in an organisation's success. However, understanding the nuances between a marketing strategy and…
In today’s digital age, there are a variety of online platforms through which businesses can target their potential audience. The two most prominent ones in…
New Zealand is currently facing a significant challenge related to the cost of living, with increasing rents, rising mortgage rates, higher food expenses, and petrol…
Content is the reason search began in the first place.– Lee Odden Writing SEO-optimised website content in New Zealand involves a combination of incorporating relevant…
Increase sales. Spring has arrived, apparently; summer is now just months away and some have even started the Christmas countdown. For many businesses, the months…
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
Clarity is a web analytics service that tracks and reports website traffic.