It makes sense to use a marketing agency that really understands Wellington marketing as well as what’s possible across New Zealand.
Surely marketing is marketing regardless of where you are?
No, not really. If your business is based in Wellington, depending on the products or services you offer, then a lot of your you marketing will need to be Wellington specific.
Local marketing strategies
If you have a comprehensive marketing strategy, it will include information about who makes up your potential clients or customers, and the main channels you can use to reach them. For a lot of Wellington businesses, your clients or customers are going to also be in the Wellington region.
If you don’t have an up-to-date detailed marketing strategy, then contact us here at Synthesis Marketing. We specialise in helping our clients develop deep insights into their businesses and using these insights to develop a marketing strategy that really works. Find out more about how Synthesis can help you with Marketing Strategy.
The best way to make sure that your business plan and your marketing funnels are going to work well in Wellington is to use a Wellington marketing agency. That way you know you have got someone working with you that understands the local situation and all the ways that you can reach customers and clients.
Building connections between Wellington businesses
The other big advantage that a local Wellington marketing agency can give you is access to great local networks. Wellington is a small place, and making connections between businesses can be a really valuable way of building up your clients, and developing win-win relationships with other companies.
Here at Synthesis Marketing, we pride ourselves on our connections into, and knowledge about Wellington companies and businesses. Between everyone on the team, we have many decades of experience in the Wellington marketing scene. We’ve worked with a lot of local SMEs as well as with some of the bigger companies, including multinationals, based in the Wellington region.
If your marketing agency isn’t in Wellington, chances are you are missing out on local business connections.
What about digital marketing?
One of the great things about digital marketing is that you can do it from wherever you are.
Take a laptop on holiday with you and you can stay on top of your website, social media, Google Adwords and even keep selling and shipping if you have an E-commerce store and use 3PL to handle your products.
So why would you want to use a local Wellington digital marketing agency? As with any other element of business, it’s relationships and service that are important. If you partner with Synthesis to handle your digital marketing, we get to know you, your business and your customers or clients. Sure, when you need something done, you can call or email us, but sometimes nothing beats sitting down, face-to-face and talking together, even if it is all about digital marketing.
While it’s easy to think that digital marketing has made traditional marketing redundant, it’s a trap that can leave your business missing out on some key marketing tools.
Sure, there is a big overlap between digital and traditional marketing these days, but there are still some non-digital elements of marketing that are must-haves for your Wellington business.
Synthesis Marketing have the experience and local knowledge to help you with any of your traditional marketing needs, from brand development and logo design to graphic design and marketing collateral, and market research, advertising and public relations.