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Social Media Management

Who doesn’t want to connect with their target audience, enhance brand presence, and drive business growth in the digital age?

Did you know that about 60% of the world’s population uses social media? While 67.8% of the New Zealand population are active Facebook users.

When used strategically and thoughtfully, social media marketing can be a valuable asset as part of a comprehensive marketing strategy.

By leveraging the benefits of social media you gain the attention of a substantial online audience.

social media management
social media management

Social media management

See how we help some of our clients with their social media needs

Social Media Management for Jewel

Get us noticed and grow our online audience.

See more here

NZ Firefighters Welfare Society

Modernise our brand and enhance the value of being a member.

See more here

Social Media Management for Morden

Strengthen our market position as specialists in construction management.

See more here

Our top tips

If you’re not sure where to start, following these steps will put you in the driving seat of managing your social media.

social media management

Step 1: Audit

Internal

Analyse where your audiences are:

  • Their demographics.
  • Which social media platform/s they are most active on.
  • What type of content/platform is working better for you.
  • What type of content/platform is not working for you.
External

Identify your competitor’s strengths and weaknesses:

  • The channels they use.
  • The type of content they create.
  • Analyse how to leverage these insights to your advantage.
social media management

Step 2: Goals

Make sure your goals align with your company goals and objectives and set goals that are SMART:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timebound
social media marketing

Step 3: Social Media Content

  • Once you have established the right social media platforms for your business, create a social media content calendar incorporating key events and dates around the company’s activities.
  • Design creatives using tools like Canva or Adobe and write/curate content employing adequate hashtags.
  • Network (like, comment, share, repost) with relevant content on social media platforms as it will build loyalty and promote brand visibility amongst your followers.
social media marketing

Step 4: Post

  • Research the tools you might need to schedule posts for the social media platforms.
  • Alternatively, study the platform’s native scheduling tool if there is one, like Meta Business Suite.
social media marketing

Step 5: Social Media Marketing Analytics

Track:

  • The number of accounts reached
  • Aaccounts engaged
  • The number of profile visits
  • Changes in the number of followers
  • Link clicks – use the platform’s native analytics or the ‘Insights’ tab from the Meta Business Suite if there are no tools being used.
  • Measure the traffic from social media accounts to the website using Google Analytics.

We understand social media marketing is a lot of effort, especially if you have limited time and resources.

Our social media agency can help you develop a social media strategy, get your content right for each of your social media platforms and create your posts for you to approve. We manage the social media accounts of various businesses and can take care of yours for you too, on a week-to-week basis.

 

As a social media agency, we provide the following services, because we believe in ‘Better business through smarter marketing’

Consultation & Audit

1-hour consultation + audit of your social media accounts

The audit would cover two important aspects – Internal audit & Competitor audit

Internal audit: Analysis of your social media platforms – audience demographics, content (what’s working & what’s not), reach & engagement.

Competitor audit: Analysis of 3 of your competitor’s social media platforms – their strengths, weaknesses, channels, & content

Consultation, Audit, & Training

1-hour consultation + Audit of your social media + Training to one of your staff

(This training can be offered as a one-off session or as ongoing monthly training)

Train one of your staff on all the important elements to consider for social media marketing in NZ.

  • Setting SMART goals
  • Creating a social media content calendar
  • Learning the skills and tools you need to maximise the impact of your social media posting
  • Measuring the success of your social media marketing campaigns

Implementation & Support

  • Social media consultation
  • Setting SMART goals
  • Creating a social media content calendar
  • Scheduling posts in advance
  • Measuring & tracking the performance of posts/Optimising
  • Answering user enquiries on social
  • Responding to comments and mentions
  • Social media reporting

Social Media Advertising

  • Determining the social media campaign objective
  • Defining your target audience
  • Setting the budget and scheduling
  • Designing social media ad creatives
  • Writing social media content
  • Choosing social media ad placements
  • Monitoring and optimising social media ads

Join us at an upcoming workshop in Lower Hutt or Upper Hutt

Keep an eye on our Facebook page or LinkedIn page for our next workshop.
social media marketing workshops

At this workshop, we share the latest tips with you on how to use Facebook, Instagram and Linkedin to drive customer interaction and increase enquiries and/or foot traffic.

Find out more about our social media marketing workshop and see more marketing workshops.

Facebook for business Synthesis Workshop

Be part of the online community by establishing a business presence with Facebook and make it easier for your customers to find you.

Find out more about our Facebook Basics for Business workshop and see more marketing workshops.

Better business through smarter marketing