Brand Development, Rebranding and Logo Design
Your logo and branding are often your clients first point of contact with you. Making a good first impression is essential.
Company branding needs to change over time. As a company grows and markets evolve, their brand should evolve too.
When undertaking rebranding it is vital to have a rebranding strategy, and consider how a main brand and any sub brands fit together. Brand consistency will ensure you are protecting your company’s hard earned reputation and taking your stakeholders and consumers with you on your rebranding journey.
Rebrand for NZ Air Line Pilots’ Association
Modernise our brand, linking our new look to the aviation sector and to New Zealand.
Rebrand for NZ Frefighters Welfare Society
Improve the value perception of membership and modernise us, while respecting our design roots.
Company rebrand for Black Gates Optometrists
Two great locations now together under one name. Take our customers on our rebrand journey with us.
Rebranding your business is an exciting time and we enjoy helping companies on this important journey.
Our design, branding and rebranding services are underpinned with a strong and solid marketing approach, to ensure your company rebrand looks the part, takes your company to the next level and brings your loyal clients with you.
Rebranding for Gemma Lee
Position us as a lifestyle brand in New Zealand, Australia and overseas markets.
Company rebrand for Smart Office NZ
Modernise the brand and develop other, linked identities
Company rebrand for Groundworks Civil Contractors
Modernise and evolve the logo. Make it bold, simple and green
Rebrand for Synthesis Marketing
Modernise this 20 year old brand and make it more relevant to marketing in a digital era.
Rebrand for Dyer Street School
Assist with the strategic direction of the school and help to shape its brand identity.
What makes a great brand or logo?
The best brands and logos tell the story of your business. They make you stand out from your competitors, and they sell your points of difference.
When you rebrand with Synthesis Marketing, we work with you to gain deeper insights into your business and use this to write the story you want your brand and your logo to tell.
When your story is authentic it speaks to your customers and clients. A logo and brand that tells your story is the foundation that all your marketing is built on.
As your marketing and branding agency, we know what makes a brand or logo great, and how to make your brand development a success for your business.
How we work with you to develop your new brand or logo
Here at Synthesis Marketing, we look at brand development and logo design as a combination of great process with creative inspiration. Here are the steps we will work through with you …
Creating Deep Insight
Insight into your business is the starting point for all great marketing, and no different for developing a brand and logo. We work with you to create these insights so we know exactly what your new brand and logo needs to say.
This part of the process often includes hosting a discovery session with you. It’s also highly beneficial to hear from a wider group of your stakeholders, such as your existing and potential customers or members.
Performing a Brand Audit
This part of the process involves considering all the places and ways your brand is currently used in your business. Knowing how and where a logo is going to be used helps inform the logo design and brand development process and makes sure that any concepts we present are going to work well for your business.
Looking Back to Look Forward
For businesses rebranding, or changing their logo, it is helpful to pull apart the old brand to work out exactly what worked and what didn’t. This provides a great starting point for the new brand and/or logo design and is a key part of the process that informs the creative direction of work.
Checking on the Competition
Keeping an eye on your competition is always part of good marketing. Any new brand or logo needs to make you stand out from others in your market. Analysing and understanding the strengths and weaknesses of the brands and logos of your competitors is a crucial part of the foundation that we build your new brand and logo on.
