Help to market a successful business and continue to support its growth
Background
Clive’s Pharmacy first opened its doors with a staff of just two people, in Norfolk Street, Wainuiomata. Since then the pharmacy has enjoyed significant growth, upgrading to a larger store and expanding the team.
It was in 2004 Clive first got in touch with us, leaving this message on our website: “I would like to talk to someone about the services you provide to help market our successful business. We are facing a number of challenges and want to ensure we are on track to continue our growth.”
Marketing Services Provided
1. Marketing Strategy
Clive was growing his business and had big amibitions. The first thing to be put in place was a marketing plan and strategy.
The purpose was to confirm the priorities for his business, services and products over the medium to long term, and outline the focus for future marketing activity. (A decade later he still uses this marketing plan, which together we update in line with the direction and goals of his business).
The company has a proud history and proven track record of making a positive difference in the community with the ultimate goal of making Wainuiomata the healthiest and happiest town in New Zealand.
2. Rebrand
Developing an independent brand
We supported Clive’s transition from operating as part of the Unichem franchise, to operating as his own independent pharmacy.
Even as part of the Unichem chain, Clive was known locally as ‘The Happy Chemist’. What started off as the name of his newsletter became a brand inherent in all of Clive’s marketing activity. It was important the new brand maintained this message and the vibrant, upbeat nature of Clive and his team, whilst remembering that ultimately the company provides health products and advice to the Wainuiomata community.
In those early days, Synthesis did not yet have designers on board, so we coached Clive through the brand development process and once the brand brief was agreed, we formed part of the project team with Clive and his chosen graphic designer to develop a fresh brand. Known locally as “The Happy Chemist,” we used this theme as our inspiration, creating a fun and upbeat logo.
3. Monthly Marketing Management
We remain the outsourced marketing agency for Clive’s Chemist, who appreciate having a team to rely on to fill in gaps and provide specialist support to help manage their ongoing digital and print marketing needs.
Clive’s Chemist has gone from strength to strength and we have continued to support him and his team over the years in many ways, including:
- Promotion planning and implementation
- Website development and updates
- Social media strategy
- Happy Chemist newsletters
- Market research and customer surveys
- Media and PR
- Christmas marketing campaigns
- Blog writing
- Database marketing
- Marketing coaching
- Yearly content calendars/marketing content planning
- Video
Here is one of a series of professional videos created for Clive’s Chemist. This one introduces Nurse Meadow and Clive’s Chemist’s new ‘Whole of Life Vaccination Service’.
We wrote the marketing messaging for Clive’s Christmas promotion, “A Cracker of a Christmas at Clive’s” and wrote and designed the main promotional flyer. We also supported his Christmas colouring-in competition, freshening up the theme for 2024.
Why Choose Synthesis Marketing?
We are here to help at whatever stage of your journey your business is on. Our highly skilled team covers the full breadth of your business needs from helping you with your marketing strategy, to finding the best ways to reach your audience (whether traditional or digital, or both), website development and updates, print and digital marketing and design … we do it all. Get in touch with us today. We’d love to help you reach your goals.
