Wellington Construction Marketing Case Study | Morden

Client Overview

Morden is a Lower Hutt–based construction consultancy providing project management, quantity surveying, cost management, and construction advisory services to clients across Wellington and New Zealand.

Their approach combines consultancy expertise with practical construction experience, enabling them to provide informed advice and deliver strong outcomes across the full lifecycle of projects they work on.

Operating in a technically demanding and competitive sector, Morden’s continued growth relies on clearly communicating their expertise and credibility to potential clients, and ensuring they are visible to organisations actively seeking experienced construction project management and consultancy support.

As their business developed, Morden recognised the need for a structured marketing strategy to strengthen their positioning, improve visibility in relevant searches, and support ongoing business growth.

Background

Morden first connected with Synthesis Marketing through a marketing workshop focused on improving website traffic through sound SEO practices. What began as an initial discussion evolved into an ongoing marketing partnership focused on supporting the growth and positioning of their business.

We quickly identified that Morden’s key point of difference was their ability to combine consultancy insight with real-world construction experience. This provided a strong foundation for building a clear marketing strategy and reinforcing their specialist positioning within the New Zealand construction sector.

Morden met us at a marketing workshop we ran in Lower Hutt on the topic of driving traffic to your website using sound SEO practices. The relationship has grown from strength to strength.

Strategy & Approach

Synthesis worked closely with Morden to develop and implement a well structured marketing strategy closely aligned with their business objectives.

This included:

• Conducting a comprehensive review of their existing website and wider digital presence
• Assessing competitor positioning and identifying opportunities to strengthen Morden’s differentiation from them
• Developing a clear marketing strategy and prioritised action plan
• Establishing ongoing marketing and communications plans to support visibility and growth

A key focus was reinforcing Morden’s point-of-difference as a specialist construction consultancy offering “smart consulting with real contractor experience”, reflecting their unique blend of practical and advisory expertise.

Implementation

Synthesis provided ongoing strategic guidance and hands-on marketing support to ensure consistent progress and sustained improvement in their marketing presence.

This included:

• Search engine optimisation (SEO) to improve visibility in relevant searches

• Ongoing website updates to ensure it clearly communicated Morden’s expertise and services

• Development of industry-specific content, case studies, and blog material

• Management and development of Morden’s LinkedIn and Facebook presence to reinforce their specialist positioning

• Ongoing business development support to identify and pursue new opportunities

• Design and production of marketing collateral to support industry engagement

Social media and content marketing activities reinforced Morden’s credibility and specialist expertise, helping ensure their business remained visible and well positioned within their target market.

Services we have provided alongside social media:

• Business development – involving fortnightly, then monthly face to face sessions with Morden, to uncover new business opportunities
• Copywriting – we feature industry specific topics and work with Morden to get their perspective on blog themes and write case studies
• Case studies – we schedule calls with Morden’s clients to write their case studies which are shared on Morden’s social media platforms and website
• Website updates – we assist Morden to keep their website content up to date and add blogs and case studies regularly
• Print support – Morden requested us to design and print a folded flyer they can share with interested parties at nationwide conferences and construction industry events, where they are regularly invited as speakers. (Early in our discussions with Morden, we identified their service offering was broad and required a focus on particular areas of specialty. We saw the opportunity to leverage key points of difference for Morden and coined the phrase, “Smart consulting with contractor experience” to emphasise their one-of-a-kind specialist service. See brochure for the result.)

To find out more about Morden, take a look at their website.

Outcome

Synthesis’ structured marketing approach helped significantly strengthen Morden’s market presence and visibility.

This resulted in:

• Increased website traffic and improved search engine rankings

• Greater visibility to potential clients searching for construction consultancy services

• Strengthened positioning as a specialist construction consultancy

• Increased engagement across digital platforms

• Increased enquiries and project opportunities

• Direct contribution to Morden doubling their revenue, tripling in number of staff and growing their LinkedIn page to over 400 followers in the first 15 months after we started working with them.

Marketing now plays an important role in supporting Morden’s ongoing business development and growth.

Client Feedback

Morden described their experience working with Synthesis Marketing as a transformative partnership:

An Ongoing Partnership

Synthesis continues to work with Morden to support their ongoing marketing and business development activities. We stood by them and helped as best we could during the mid-2020’s nationwide building and infrastructure slump, and look forward to helping them grow in an improving economy.

We do our best to ensure their marketing remains aligned with their business objectives and continues to reinforce their positioning as a trusted and experienced construction consultancy.

Supporting business growth through structured marketing

This case study demonstrates how a clear marketing strategy, supported by ongoing SEO, social media marketing, content development, and digital marketing, can strengthen business positioning, improve visibility, and directly contribute to business growth.