Traditional Advertising
As a leading marketing and advertising agency, we understand the power of a well-rounded marketing strategy.
While digital marketing has become the go-to for business, more traditional advertising avenues are often overlooked. This is a missed opportunity, as there is often untapped potential, that can bring your business significant returns. Our marketing and ad agency knows how to harness these opportunities for you.
To maximise your marketing strategy, it is crucial to identify where your target audiences spend their time and direct your efforts accordingly.
The most successful marketing strategies often blend the strengths of both digital and traditional advertising. By leveraging both worlds, you can create a comprehensive approach and engage your audience in multiple ways. Below, we’ve highlighted several examples of traditional advertising methods and how they can work to boost returns on your advertising budget.
Traditional advertising avenues
Billboards & Trailer Bllboards
Community billboards in high traffic flow areas can effectively target your customers at a local level. Statistics tell us that 50% of people notice a conventional billboard and a whopping 90% notice a trailer billboard. Trailer billboards are especially effective due to their changing locations.
We can help you by creating effective advertising campaigns to get the attention of your audience, plus we can liaise with the billboard companies on your behalf, getting everything taken care of for you.
Radio Advertising
Despite the rise in popularity of video, podcast and music streaming services, the Radio Broadcasters Association reports almost three quarters of Kiwis still tune in to the radio, over breakfast, at work or out and about at the weekend.
Radio has the ability to reach wide audiences and can be targeted nationally or locally. There are options to target in the mornings, overnight or throughout the day. Targeting can be by demographics, geography, music genre and other formats, e.g. news/talk and sports. Radio can be particularly helpful for companies wanting to create awareness within a particular market (think Tina from Turners – Turners has reported significant growth from this radio campaign).
Newspaper & Magazine Publications
Print publications have well defined demographics and readership, offering opportunities to target specific audiences.
Newspaper ads and advertorials can enhance your brand’s credibility because readers comonly view print publications as more trustworthy sources of information.
Our team can help you identify suitable opportunities for your business, as well as design and write your magazine ads and advertorials for you.
Brochures & Flyers
Professionally produced brochures and flyers elevate your brand identity and credibility. They build trust, provide a bite-size introduction to your business and showcase your service offerings.
People may argue you don’t need a brochure if you already have a website, but brochures are useful if you are meeting prospective new clients in person. Great for trade shows, events and initial client meetings, brochures offer a cost effective way to leave a physical impression and promote your brand.
Vehicle Signage
While vehicle signage is a great way to increase visibility for your business, it is less about showcasing your brand and more about targeting your customer.
We see examples reguarly where the vehicle signage is not clear on what the service offerings are, or who the ideal customer is.
Let our marketing team help you make the most of your budget, with effective graphics and messaging to spark interest in your business and drive enquiries.
Contact us today to find out how we can help your business achieve results with advertising avenues that work best for your business.
We understand the importance of effective targeting in today’s fast-paced world, where budgets are often limited. Whatever your needs, we have got you covered. Our marketing and ad agency can help you stand out in a crowded marketplace and make a lasting impression, while effectively reaching your target audiences.
You name it, we can help – and we don’t just create great designs, we can also take care of your copywriting, with effective and strategic messaging.
