Marketing Resources

Here at Synthesis Marketing we like to think of our blog posts as marketing resources.

They cover a wide range of the marketing services that we offer, and hopefully they provide some insight into what effective marketing might look like for you business.

marketing strategy

Marketing Resources

5 Secrets To A Successful Strategic Partnership

What Exactly is a Strategic Partnership? Imagine two businesses, perfectly aligned, working hand in hand to amplify each other's success. That’s a strategic partnership—a mutually…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis4 December 2024

NPS survey wellington

Marketing Resources

“Hate It, Wouldn’t Go Back” – Net Promoter Survey

Net Promoter Survey - How to turn negatives into positives What would you do if you heard that about your business? ("Hate it, wouldn't go…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis18 July 2024

Marketing Resources

Mailchimp Omnivore issue: Tips and Solutions

What is the Mailchimp Omnivore and how does it impact on New Zealand email campaigns? For those of you wondering what the term ' Omnivore’…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis15 September 2023

Marketing Resources

The Significance of Customer Insights and Market Research in Business Success

New Zealand is currently facing a significant challenge related to the cost of living, with increasing rents, rising mortgage rates, higher food expenses, and petrol…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis25 August 2023

seo services

Marketing Resources

Mastering SEO: How to Write Optimised Content for Your NZ Website

Content is the reason search began in the first place.– Lee Odden Writing SEO-optimised website content in New Zealand involves a combination of incorporating relevant…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis21 July 2023

Better business through smarter marketing