Marketing Resources

Google Analytics and economic downturn marketing

Marketing is hard when the economy isn’t doing well. Your business might be struggling due the general nationwide downturn, or you might be impacted by…

synthesis3 November 2025

Business Development Digital Marketing Marketing Resources Marketing Strategy

The Google Big Three: Essential Tools That Every NZ Business Should Be Using

Like it or not, Google dominates digital marketing globally and in New Zealand. In September 2025, Google had around 91.3% of the search market in…

synthesis28 October 2025

Marketing Resources

Customer Reviews – Marketing Gold

Customer reviews and star ratings are a crucial early customer contact point. In the old days it was word of mouth. If your business got…

synthesis22 September 2025

Business Development Digital Marketing Marketing Resources Marketing Strategy

Six ways to build better surveys

Six ways to build better surveys Having the right information and insights is an essential element of doing things better in your business, whether it…

synthesis25 August 2025

Business Development Marketing Resources Workshops

How can businesses support the hospitality sector in Wellington?

The big question of the night was: What ideas do you have on how non-hospitality businesses in Wellington can better support Wellington’s hospitality sector? …

synthesis5 August 2025

Digital Marketing Marketing Resources Marketing Strategy

Mind the Conversion Gap

In two previous blogs The Ups & Downs of Google Ads, and The Hard or Hidden Parts of Traditional Marketing, we touched on some of…

synthesis10 July 2025

Marketing Resources Marketing Strategy

Marketing in Tough Times

Times are tough out there for a lot of small to medium sized businesses in the Wellington region. A common experience seems to be sales…

synthesis5 June 2025

Digital Marketing Marketing Resources Marketing Strategy Traditional Marketing

The Hard Or Hidden Parts Of Traditional Marketing

If you know how your customers find you and have the information to target them better, all you have to do is spend some money…

synthesis4 March 2025

Digital Marketing Marketing Resources

The Ups & Downs Of Google Ads

Are you seeing a drop off in customers? Your Google Ads might hold the answer. All businesses and sectors go through slow periods. It might…

synthesis16 January 2025

Here at Synthesis Marketing we like to think of our blog posts as marketing resources.

They cover a wide range of the marketing services that we offer, and hopefully they provide some insight into what effective marketing might look like for you business.