Marketing Resources

Here at Synthesis Marketing we like to think of our blog posts as marketing resources.

They cover a wide range of the marketing services that we offer, and hopefully they provide some insight into what effective marketing might look like for you business.

NPS survey wellington

Marketing Resources

“Hate It, Wouldn’t Go Back” – Net Promoter Survey

Net Promoter Survey - How to turn negatives into positives What would you do if you heard that about your business? ("Hate it, wouldn't go…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis18 July 2024

Marketing Resources

Mailchimp Omnivore issue: Tips and Solutions

What is the Mailchimp Omnivore and how does it impact on New Zealand email campaigns? For those of you wondering what the term ' Omnivore’…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis15 September 2023

Marketing Resources

The Significance of Customer Insights and Market Research in Business Success

New Zealand is currently facing a significant challenge related to the cost of living, with increasing rents, rising mortgage rates, higher food expenses, and petrol…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis25 August 2023

seo services

Marketing Resources

Mastering SEO: How to Write Optimised Content for Your NZ Website

Content is the reason search began in the first place.– Lee Odden Writing SEO-optimised website content in New Zealand involves a combination of incorporating relevant…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis21 July 2023

social media marketing nz

Marketing Resources

8-Step Guide to Craft a Winning Social Media Marketing Plan in NZ

Did you know that 60% of the world's population uses social media? Which is more than half of the population! The average daily usage is…

<img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' data-src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' data-srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo lazyload' height='70' width='70' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' style='--smush-placeholder-width: 70px; --smush-placeholder-aspect-ratio: 70/70;' /><noscript><img alt='synthesis' src='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=70&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/6291da0c72459cc41fedbfeb5b2026df?s=140&d=mm&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

synthesis18 June 2023

Better business through smarter marketing