Photography & Video
The power of video
Video attracts attention, sparks interest and fosters engagement. From using video to improve SEO and lift sales, to educating and entertaining customers, video is a strong communication and marketing medium.
From interviews to advertisements, info provision and social media posts, videos are highly versatile and engaging.
If your business isn’t using video, you are missing out. YouTube and Facebook remain the top platforms in New Zealand and video is a common media used on these platforms. And here’s why – just take a look at some of the stats:
- 85% of users report they are more likely to buy something after seeing an explainer video about it
- The use of videos on landing pages increase conversions by 86%
- 95% of a message is retained when watched on video, compared to 10% of written text
Consumers love videos that tell a story.
Take a look at some videos we have produced for clients
Giveaway promotional video for Jewel, a Petone based boutique manufacturing jeweller
Jewel wanted to host a social media giveaway to increase engagement. They had hand crafted a custom-made ruby gold pendant for the prize. We ignored the usual mundane giveaway post ideology and suggested that we shoot a high quality video that will capture the attention of the viewer. This promo video showed behind the scenes footage of the manufacturing process and the end result. The engagement was as expected – an all-time high.
Morden as sponsors of one of New Zealand’s leading business awards
The team at Morden were looking for a light-hearted video they could share on social media that would promote their sponsorship of the Excellence in Construction, Trades and Infrastructure category at the 2degrees Wellington Business Excellence Awards 2024. We went into the Morden offices one morning to shoot the footage and after professional editing and finishing, this is the result. A great video that generated a superb response when released across social.
Introducing a new service for Clive’s Chemist, The Happy Chemist
Clive wanted a professional video to showcase his pharmacy’s new offering, the Whole of Life Vaccination Service and also to introduce Nurse Meadow. He had a clear idea of how he wanted it to look and gave us an example of another video he had seen which he really liked. This helped us deliver exactly what he wanted. Our team created the feature video tile to match his branding, resulting in a highly professional video which was shared on social media and is a permanent fixture on his website as well.
Our videographer works with you to plan, script, coordinate and film video to use in promotions, on websites, or for any other application you have in mind.
With our insight driven approach to marketing we can help you make the most of video and photography as part of your wider marketing strategy. Working out where and how visuals can have the biggest impact in your marketing is half the battle.
Professional photography
A picture is worth a thousand words. Photos are an essential element of marketing any business, across all channels and platforms.
Adding context to content, emphasising a point or simply showing customers what a product looks like, photos are crucial for effective marketing on social media, websites and in traditional formats.
From quick snaps on your mobile phone to post to social media to website photos to high-quality high resolution images to use for large format applications, photography is a crucial component of all marketing. Here are some of the facts:
- Set the scene -People can process images much faster than they can process text. Images tell a story before any words have been read.
- Grab attention – Photos and illustrations can increase willingness to read content by up to 88%.
- Tell the whole story – 55% of how a person interprets a ‘message’ is visual. Images grab attention.
- Get more engagement – adding a photograph to a Facebook post generates 65% more engagement and Tweets with a photo average 35% more retweets than ones without.
From staff portrait photography, to fun promotional videos for social media, talk to us about how to elevate your busines with professionally produced photography and video.
Blogging, Articles & Case Studies
Use professional photography and video to bring your blogs and case studies to life.
Website Content
Make your website pop with professional photography and engaging video content.
Social Media Content
Stand out on social media with professional looking photos and engaging video that quickly draws the attention of viewers.
Email Marketing
Sharing news with your contacts? Present yourself in the most professional way possible with profesionally taken photos and video. People love to see the people behind the business and behind the scenes footage.
Advertising Copy
Professional photography and video make your advertising campaigns pop.
