Market Research
Customer insights is a flash way of saying that you know what your clients, and potential clients, like and don’t like.
According to McKinsey research, “Organisations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin.”
Market Research, or understanding your customers and the market they inhabit is the key to creating impactful marketing campaigns that resonate and drive results.
In today’s rapidly changing business landscape in New Zealand, staying ahead of the competition requires a deep understanding of your target market.
Market research is the cornerstone of this understanding, enabling organisations to make data-driven decisions that drive growth and innovation.
Here is a list of traditional and digital ways that you can use to understand more about your market and customer base. These are market research services we provide so reach out to us if you need help in this area.
1. Market Analysis
Understand market trends, opportunities and threats
Our market analysis services delve deep into your industry to provide a comprehensive understanding of market trends, opportunities, and threats. We help you identify potential niches, assess market size, and evaluate the competitive landscape.
2. Customer Surveys
Get valuable insights into your products or services by gathering feedback from your customers
We design surveys and feedback mechanisms to help you make informed improvements and innovations relevant to the New Zealand market.
Net Promoter Score: What do customers think of your brand? Our NPS survey helps you gauge your brand’s image and reputation, allowing you to enhance your branding strategies.
3. Customer Profiling
Develop effective marketing strategies
Understanding your target audience is crucial for developing effective marketing strategies. We create detailed customer profiles that include demographics, preferences, and behaviours, helping you tailor your offerings to meet their needs in the New Zealand market.
4. Competitor Research
Gain a competitive advantage
Analysing your competition is key to gaining a competitive edge. We provide in-depth competitor analysis, identifying their strengths and weaknesses, allowing you to make strategic decisions to outperform them.
5. Market Entry & Expansion Strategies
Marketing for a New Zealand audience
For businesses looking to enter the New Zealand market or expand their existing footprint, we provide insights into market entry strategies, regulatory considerations, and potential challenges in New Zealand.
6. Pricing Analysis
Price it right
Determining the right price point for your offerings is a critical aspect of your business strategy in New Zealand. Our pricing analysis services help you understand the market’s price elasticity and find the optimal pricing strategy.
Why use Synthesis Marketing?
Our team has extensive experience across various industries in New Zealand and overseas. We tailor our research to your specific business needs, ensuring that the insights we provide are directly applicable to your strategic goals.
Our market research empowers you with the data and information needed to make informed decisions that drive your business forward in New Zealand. We prioritise the confidentiality of your data and ensure that your proprietary information remains secure throughout the research process.
Contact us today to discuss your market research needs and how we can help you achieve your business goals.
Would you like to join us at an upcoming marketing workshop in Lower Hutt or Upper Hutt?
Keep an eye on our Facebook page or LinkedIn page for our next workshop. Below are two related workshops we often run.
At this workshop, we outline how to use customer insights and market research to get an edge over your competitors.
Find out more about this Marketing Workshop and take a look at additional marketing workshops we offer.
You may also be interested in this workshop. Discover the importance of marketing strategy and its role in accelerating the success of your business.
Find out more about our Smash Your Revenue Goals marketing workshop and take a look at additional marketing workshops.
