Marketing Resources

How can business support the hospitality sector in Wellington?

The big question of the night was: What ideas do you have on how non-hospitality businesses in Wellington can better support Wellington’s hospitality sector? …

synthesis5 August 2025

Digital Marketing Marketing Resources Marketing Strategy

Mind the Conversion Gap

In two previous blogs The Ups & Downs of Google Ads, and The Hard or Hidden Parts of Traditional Marketing, we touched on some of…

synthesis10 July 2025

Marketing Resources

Marketing in Tough Times

Times are tough out there for a lot of small to medium sized businesses in the Wellington region. A common experience seems to be sales…

synthesis5 June 2025

Marketing Resources

The Hard Or Hidden Parts Of Traditional Marketing

If you know how your customers find you and have the information to target them better, all you have to do is spend some money…

synthesis4 March 2025

Marketing Resources

The Ups & Downs Of Google Ads

Are you seeing a drop off in customers? Your Google Ads might hold the answer. All businesses and sectors go through slow periods. It might…

synthesis16 January 2025

Marketing Resources

5 Secrets To A Successful Strategic Partnership

What Exactly is a Strategic Partnership? Imagine two businesses, perfectly aligned, working hand in hand to amplify each other's success. That’s a strategic partnership—a mutually…

synthesis4 December 2024

Marketing Resources

“Hate It, Wouldn’t Go Back” – Net Promoter Survey

Net Promoter Survey - How to turn negatives into positives What would you do if you heard that about your business? ("Hate it, wouldn't go…

synthesis18 July 2024

Award ceremony background with golden shapes and light rays.

Marketing Resources

Thinking of entering the Wellington Gold Awards? Synthesis can help!

Each year, the Wellington Gold Awards recognise and celebrate the outstanding achievements of businesses and individuals in the region, highlighting their contributions to the local…

synthesis28 February 2024

Marketing Resources

Understanding the difference between Marketing Strategy and Marketing Plan

In the dynamic world of business, effective marketing plays a pivotal role in an organisation's success. However, understanding the nuances between a marketing strategy and…

synthesis31 January 2024

Here at Synthesis Marketing we like to think of our blog posts as marketing resources.

They cover a wide range of the marketing services that we offer, and hopefully they provide some insight into what effective marketing might look like for you business.

How can business support the hospitality sector in Wellington?

Mind the Conversion Gap

Marketing in Tough Times

The Hard Or Hidden Parts Of Traditional Marketing

The Ups & Downs Of Google Ads

5 Secrets To A Successful Strategic Partnership

“Hate It, Wouldn’t Go Back” – Net Promoter Survey

Better business through smarter marketing