A New Website For Aspect Glass

Background

Aspect Glass is a successful Wellington-based glazing business that has been run by Allen for more than 30 years.

After a referral from NZME, Allan’s daughter, Sophie, got in touch with us to ask us if we could help with the Google Ads for her father’s glazing business.

After the initial enquiry and a brief email exchange, one of our team met with Sophie to discuss the project. Given the limited Google Ads budget, we were keen to explore ways to optimise their marketing spend for maximum impact and get better results for the business.

As their business evolved, it became important that their website reflected the quality of their work and supported their ongoing marketing.

The Challenge

Aspect Glass had built a strong reputation, but their existing website no longer reflected their business or supported their marketing effectively.

They needed a modern website that clearly presented their services and helped customers understand what they offered across the Wellington and lately Napier.

Marketing Services Provided

1. Zoom Meeting

Initial Meeting

It was difficult for Sophie to make it to an in-person meeting so we first met her via Zoom. We were keen to understand more about the rationale and the requirement for Google Ads. How could we best help her father in his business with a limited Google Ads spend?

We were keen to understand also how his present website was working for him and what plans Allan had for his business. i.e. If he was looking to retire at some point and sell the business, would he benefit from upgrading his website? Was the current website working? Would the Google Ads spend work well for him with the current website so out of date, or was it just a waste of money?

As it happened, the existing Aspect Glass website was very old and Allan had had trouble making any changes to it so it had been left in the too hard basket for some years. We offered to rebuild the site with the budget they had earmarked for Google Ads.

2. Website Rebuild & Digital Overview

Website Design

A clean, minimal, modern look was top of the list and Allan was happy for us to write the content for him. We also allowed for optimising the content for search keywords to maximum benefit in Google results.

To keep costs down, we suggested just a few pages to start with, but with a structure that made it easy for Allan to add more pages and content to it at a later date. We also offered to show them how to make changes to the website going forward, so they didn’t have the same challenges they had had in the past.

We worked closely with Aspect Glass to design and develop a website that clearly reflected their business and supported their marketing.

Services provided

• Website design and development

• Google Ads support

• Marketing advice

• Ongoing marketing support

The Result

The new website provided Aspect Glass with a stronger online presence.

As a result:

• Their website better reflected the quality of their work

• Customers could more easily understand their services

• Their marketing had a stronger foundation

• The business was better positioned to support continued growth