The big question of the night was:
What ideas do you have on how non-hospitality businesses in Wellington can better support Wellington’s hospitality sector?
In mid-July, Synthesis partnered with WellingtonNZ and the Wellington Chamber of Commerce to run a workshop titled: Fresh Take: Helping Hospo Thrive.
The focus of the workshop was on marketing growth strategies for hospo – with takeaways for every business.
We had a great turn out for the event, which was open to any businesspeople, not just those in the hospitality industry. To really add value for attendees, and to make it a truly interactive workshop, we ran a short digital survey at the start of the event. We then processed the results during the workshop and presented them as part of the slideshow.
The last question of the survey was:
What ideas do you have on how non-hospitality businesses in Wellington can better support Wellington’s hospitality sector?
The answers we got to that question were very insightful and provide a snapshot of both what people think is causing the woes that the Wellington hospitality sector is facing, and what might help.
Encouragingly, the broad themes in the answers that we got from the hospo and non-hospo attendees were similar.
So, what do people think will help the hospitality industry in Wellington?
Return to Office
Strongly encouraging staff to stop working from home and return to city offices to support local hospitality and other businesses.
Partnerships & Collaboration
Working together across hospo and non-hospo businesses to develop shared promotions, employee benefits, and holding joint events.
Networking & Events
Hosting more events, team activities that include lunch or dinner and industry networking at hospitality venues, to bring people together and to help activate those venues.
Incentives & promotions
Introducing loyalty programmes, discounts referrals and local worker deals to encourage spending at hospitality businesses and importantly generate repeat visits.
Advanced Planning & Communication
Better visibility and advanced communication of city events and opportunities to the hospo sector so that businesses can plan around them and run promotions to drive foot traffic to their venues.
What do you think?
Are you a business owner in Wellington? If you are in the Hospitality sector do you agree with these suggestions about how the wider business community of Wellington can help?
Not in the hospo sector? How practical are these suggestions and how easy would it bee to adopt them with your staff?
If you are in the hospitality sector in the Wellington region, and need any help with marketing in tough times, give us a call or drop in for a chat. Find out how Synthesis Marketing can work with you to make the most of the difficult market conditions in Wellington and the Hutt Valley.
