Web Marketing Strategy

Every small to medium sized business needs a strategy that converts visitors into customers. But with so many digital marketing tactics and channels being used today, it’s important to make your website the hub of all your online efforts. Rather than your marketing activities working in isolation, your digital efforts should be fully integrated, and your website makes the perfect home for all the content you create.

How to use your web marketing strategy

Create your marketing content with your latest offerings, campaigns, blogs etc. and place this content on your website. After that it’s as simple as blasting all this out through your other online channels such as LinkedIn, Facebook, emails etc. Ensure these all include the link back to your website. Read this article to drive traffic to your website from your online marketing channels for more on this.

Benefits of a web marketing strategy

There are many great benefits to using your website as the hub of your marketing. Here are just a few to get you thinking!

Control

Having your content solely on social media, like Facebook, is risky business as Facebook often makes changes which can affect the way you run your Facebook page. One example is when Facebook banned the selling of animals on Facebook. For animal breeders, this was a massive blow which affected the entire industry. So, make your website your hub because when you place content on your website, you have complete control over it, and it’s there for as long as you need it to be. If you’re struggling for ideas of what to post to Facebook, here are seven awesome Facebook post ideas for small businesses.

Be the first on Google

Another advantage to using your website as your hub is that over the long term, you’ll climb Google’s rankings by making your website more visible to Google. This is achieved by creating content on your website using the key phrases your potential customers are looking for. Learn how to improve your SEO further with more SEO tips.

Not only does adding new content to your website improve search engine rankings, it also keeps you relevant and up to date. Your website is often where customers go for your physical address, contact details and opening hours. Posting your Christmas closure dates on Facebook is one thing but listing them on your website means they’re easy to find over the whole holiday period.

Brand

By integrating your digital marketing efforts across your website, LinkedIn, newsletter, email signature, Facebook etc., you have a cohesive brand and message across all customer touch points. This fosters trust and strengthens your positioning against your competition.

Time savings

Social media is a great method to direct your customers to your website. You’ll also save yourself massive amounts of time by responsibility existing content. If you were creating new content for every marketing channel you use, you’d never have any time to do anything else. At the time of publishing this blog, you can guarantee we posted it on our Facebook, LinkedIn and even featured it our newsletter. Maybe that’s how you found this article!

Using your website as your marketing hub makes logical sense and its easy to do. you just need to have a system in place that works. That’s what we do for the businesses we work with – so if you’d like to get your digital communications underway, contact Synthesis Marketing.