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Facebook: The New Zealand Way


Facebook is one of New Zealand’s most significant marketing tools.

Let’s take a look into Facebook New Zealand’s growing audience and how this growth will benefit your business online. People use Facebook to connect with friends and whanau, but what else is our Facebook community doing on Facebook?

Your potential customer base is on Facebook

More and more people are following business pages on Facebook to keep up to date with their favourite products, services, and the latest promotions from New Zealand businesses. Here’s a quick snapshot of today’s Facebook user from Mosh Social Media:

  • Over 2 million New Zealanders are accessing Facebook every day.
  • That’s 61% of all New Zealander’s, which is a whooping 90% of us aged 15 or older.
  • 663,000 Facebook users are 45-54 years old. Compare this to 424,000 users who are under 25.
  • 54% of the Facebook population are female.
  • 43% of 18 to 29 year olds follow business pages.
  • 38% of 30 to 39 year olds follow business pages.

How is this great for your business?

As technology increasingly integrates with our everyday lives people spend more of their free (and work time) on Facebook.

Already there are 2.3 million New Zealanders who check their Facebook everyday. The average kiwi checks their Facebook newsfeed 14 times a day. This means that the more you are posting on your page, the more likely you are to be seen in their newsfeed.

There are 65 million business with Facebook pages and only 5 million of them are active advertisers on Facebook. This means, that although it looks like stiff competition out there, you can be a head of the curb by just making sure you are posting on a regular schedule.

Facebook is a great way for your business to show its personal side. It plays an important role in building loyalty and developing a more personal relationship and level of engagement with your customers. It gives an insight into the personality and culture of your business, something hopefully your target markets can relate to.

If you find you can’t keep up with regular posting to engage your audience, or perhaps you don’t use Facebook for business at all let us help you with it. It is a core part of our Marketing Communications Package. Email us today for your free Discovery Session to find out how Facebook could be a valuable part of your marketing programmes in 2018.