Our Journey with Vega
Vega Industries are an innovative, technology driven, global designer & manufacturer of high-performance visual signal lights. Their products focus on marine aids-to-navigation. Their company headquarters and purpose built factory is situated in Porirua, New Zealand. But their lights shine bright over some of the most famous water ways in the world.
Having begun their journey as a one man band in New Zealand, Vega Industries has gone through rapid changes in the last ten years. As a major player on the global stage, their market position had changed, their target market had changed. Vega Industries needed a new brand to reflect what arguably felt like a whole new company.
Setting the Course
Vega approached Synthesis for help refreshing their global brand and positioning in the market place as their Marketing Manager had limited time and resources.
“Synthesis have been great to work with providing their own ideas and concepts as well as offering a challenging sounding board for our ideas. They have also supported me in the development of an effective internal marketing function within Vega supporting new people as they were recruited into new roles through direct support for our marketing initiatives as well helping to deliver the more tangible artefacts such as website and brochure content and design”
Through a number of iterations, we confirmed a new brand design and positioning statement. To assist Vega Industries in communication the new brand, we developed a complete brand manual and style guide. This also includes the Vega Brand Story which is invaluable to their in-house marketing team.
Once the new brand was established we got stuck into their collateral. Creating business cards, letterheads, brochures, power point templates, and a complete redesign of their website.
The finished product has been a very clean and crisp brand across all media and collateral. Their new brand positions them as a market leader in the field of aids to navigation. It conveys innovation, precision and reliability as, ‘The global leader in high performance aids to navigation’.
Over the years, our work with Vega Industries included: