Over 14 Years with the Happy Chemist
Clive’s Pharmacy first opened its doors with a staff of just two people, in Norfolk Street, Wainuiomata. Since then the pharmacy has enjoyed significant growth, upgrading to a larger store and expanding their team. Clive was referred to us in 2004.
He left this message on our website; “I would like to talk to someone about the services you provide to help market our successful business. We are facing a number of challenges and want to ensure we are on track to continue our growth.”
We enjoy and close working relationship with Clive. We were especially thrilled to provide marketing support during rebrand. We supported Clive’s transition from operating as part of the Unichem franchise, to operating as his own independent pharmacy.
Even as part of the Unichem chain, Clive was known locally as ‘The Happy Chemist’. What started off as the name of his newsletter, became a brand that was inherent in all Clive’s marketing activity. It was important that the new brand maintained this message and the vibrant, upbeat nature of Clive and his team, whilst remembering that ultimately the company provides health products and advice to the Wainuiomata community.
Synthesis coached Clive through the brand development process. Once the brand brief was agreed, we formed part of the project team with Clive and his chosen graphic designer to develop a fresh brand. Known locally as “The Happy Chemist,” we used this as our inspiration.
You can see a lot of the pharmacy’s community vibe coming on their Facebook page which is updated regularly with promotions and wonderful local news stories. Clive’s Chemist is an award winning business with such accolades such as Business Excellence Awards, Pharmacy Industry Awards, Top Shop Awards and Marketing Awards.