Going Global with Groundline Engineering

Launched their brand new office into the United Kingdom seemed a daunting task from their Australian offices. So they teamed up with their long time friends and marketing consultants at Synthesis Marketing. We launched an international marketing campaign to promote the opening from our Wellington office and coordinated the whole thing from the comfort of our gumboots.

Marketing of International Office

Growing from the Ground Up

Established in 2004 Groundline Engineering has been working with Synthesis since their humble beginnings. Now an international company, Groundline Engineering provide transmission and distribution engineering and line services across New Zealand, Australia, and the United Kingdom. Owned by Ian Flatley and Richi Cleland, Groundline Engineering have experienced significant growth and success. Their inventions, Thor and QandA have revolutionised the industry. In 2015 Synthesis assisted their launch into the UK market from our New Zealand offices. Using Skype for planning sessions and Google maps to assess venues is a testament to how easy it is to work on an international level.

International marketing

In 2015 Synthesis assisted their launch into the UK market from our New Zealand offices. Using Skype for marketing planning sessions and Google maps to assess venues is a testament to how easy it is to work on an international level.

Over the years we’ve helped Groundline Engineering with:

A real treat for this UK launch was when we secured the New Zealand High Commissioner to Britain and Ireland. Daniel Taylor officially opened the day and presented a mere to symbolize the strong relationship between NZ and the UK. For more information around this event you can check out their website.