Bright Horizons with Book Island
Book Island came to us in the New Year with an eye to expanding their business into the United Kingdom. An online publishing house, Book Island is unique as they bring previously unknown picture books from Europe to our shores and other English speaking nations.
Book Island uses language and illustration experts to translate, design and print beautiful high-quality books. This New Zealand owned SME aims to enrich children’s and adults’ lives in the English and Dutch language markets.
With support from NZTE
Using an NZTE Capability Development Voucher, Book Island was able to cover up to 50% of our coaching costs. Synthesis has numerous approved services with the NZTE capability voucher scheme. We offer a range of coaching sessions in marketing including marketing plans, export marketing, quick start marketing, marketing audits, collateral, and campaign planning. With Book Island we created a specific plan to meet their needs.
This coaching programme included:
- Online Marketing – e-shop, international marketing, social media marketing, blogging and email marketing
- Media and PR
- Processes and Structure – penetration marketing for the move into Europe
- Database Marketing – Building and Utilizing
- Measuring your Marketing Efforts
- Campaign Planning
- Branding – positioning statements
In Her Own Words
Thank you very much. I have learnt a lot and I only wish I’d met you sooner.
Book Island has a wonderful Facebook if you’d like to learn more. We wish her well in her expansion in to the United Kingdom and look forward to working with Greet again when she returns to our shores.