Over the summer break one of our Synthesis team members took a trip to the UK to visit her family. But a Marketing Expert can never turn off their marketing brain, and she saw some great offline and online marketing tactics while shopping. Overseas, retail has upped its game by integrating their online marketing presence with their physical stores.
With the prolific use of smart phones today, this two-way conversation is more convenient than ever as people are able to connect with you online, while they are still in your store. Retail is taking advantage of this and providing more offerings online as part of their in-store experience. Let’s say, you’re shopping for your friend’s wedding and you see the perfect dress. But you find they don’t have your size! Order it online. Think that tie would look better in turquoise? Order it online. Perhaps the store had everything you needed and you finished your transaction smoothly (or a little roughly). Fill out this online survey! Your receipt will even give you a link to their website asking for your feedback.
Rather than waiting till you arrive home, and forget to write them an email, you can do all of this while you sit down on a chair outside the changing rooms. Package this with next day delivery and friendly staff, and you have a winning integrated service offering.