Why do you need digital communications? Because you need to be where your customers are – and they’re online. According to AUT, in 2016, 91% of New Zealanders were active internet users. 70% spent 2 hours or more per day online, with 58% spending 3 hours or more. While 95% of all users browse the web and 85% visit social networks.
In other words, everyone is online, no matter their age, occupation or socioeconomic background. So, let’s take a fresh look at your communications.