How many leads does your website generate for your business? Want more? Business blogging is a great way to make your website more visible online. It makes it easier for new customers to find you. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. Now before I go further, let me answer this; what is blogging?
What is Blogging?
The website, Hubspot sums up blogging clearly with this definition, “blogging is the act of creating short-form content. A “blog post,” is posted to your website’s “blog” — a part of your website where you house all of those posts. For example, you are currently reading a blog post — a piece of short-form content that has been posted on a blog.”
Of course, you use your blog to talk about subjects related to your business. At Synthesis Marketing, we write blogs about marketing.
Why Should a Business Blog?
As your blog lives on your website (not on platform like Facebook which you can’t control) you will reap the benefits in the short term, and long into the future. They won’t disappear in a newsfeed and you can always go back and reuse them whenever you like. Here are some more reasons why your business should be blogging.
A Business Blog Grows your Email List
One of your calls to action should encourage people to sign up to your newsletter list. If people find your blog posts interesting and informative, they will be more likely to trust that your newsletters are too. Here’s a blog post on how to write newsletters.
Boost your Website Traffic
A blog gives people a reason to regularly visit your website, especially if you post frequently and create engaging and useful content.
A Business Blog can Improve your SEO
Blogging can help you to increase your search engine ranking. A business blog won’t get you on the first page of Google overnight, however it will significantly increase your search engine ranking over time.
This is because search engines reward you for producing fresh content, using the right keywords, and serving up relevant content for people using Google. When you are blogging correctly – you’ll be fulfilling each of these. Here’s what else you can do to improve your SEO.
Make the Most of Social Media Channels
Once you’ve posted you blog online, you now have content for your email marketing campaign, Facebook post, LinkedIn post, Twitter tweet and whatever other marketing channels you’re using. By blogging on your website, you save yourself a stack of time. Read more benefits about this Web Marketing Strategy.
Establish Authority
By blogging about your industry, you can position yourself as an expert and thought leader in your market. This helps you to build trust with your audience. A huge part of creating this perception involves publishing authoritative content that demonstrates your knowledge and expertise in your industry.
Maintaining a Blog Strengthens Your Own Expertise
Following on from the point above, if there’s something you don’t know about in your industry, blogging can be a good excuse to find out more! When writing a blog, you will have to do some research to ensure you’re providing the correct information. This means you’ll stay up to play with the latest trends and innovations in your industry and it can actually be a lot of fun.
Give blogging a go and reap the benefits. To maximise your Search Engine Optimisation, you should be writing two blogs per month. However, if you’re a busy business owner, we can take this off your hands and write it for you. And if you’d like some coaching on how to do it yourself, we can set you up with a programme for that too. Contact our marketing coordinator today.
