How many leads does your website generate for your business? Want more? Business blogging is a great way to make your website more visible online. It makes it easier for new customers to find you. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. Now before I go further, let me answer this; what is blogging?
What is Blogging?
The website, Hubspot sums up blogging clearly with this definition, “blogging is the act of creating short-form content. A “blog post,” is posted to your website’s “blog” — a part of your website where you house all of those posts. For example, you are currently reading a blog post — a piece of short-form content that has been posted on a blog.”
Of course, you use your blog to talk about subjects related to your business. At Synthesis Marketing, we write blogs about marketing.