Google often tweaks its algorithm to ensure it’s search function is more and more user friendly. Later this year Google will implement a new addition to their algorithm, designed to assess mobile search. Dubbed the “Speed Update,” it will only impact a small percentage of queries, focusing on pages that deliver the slowest experience to users.
Announced earlier this year, the update will go live in July 2018. We recommended contacting your website provider now, to ensure your are upgraded in time. At Synthesis Marketing, we also offer SEO audits which will let you know your Google ranking and how to improve. Chat to a marketing specialist about this service if you’re interested.
However, a slow page may still rank highly if it has great, relevant content. At Synthesis Marketing, we always produce high value content that your customers and potential customers will find useful. No matter the changes that Google makes, they are always aiming to make it easier for people to find content that they actually want. Check out our marketing communications packages for our content marketing service.