Everyone in business knows that it is good advice to write a plan. Yet many of us don’t know where to start and quickly get too busy at the beginning of each new year to set aside the time to get anything useful committed to paper, let alone actually implement it.
There are those of us who don’t plan at all, some who write plans and then file them away to collect dust, and others who write a plan and then diligently get everything in order for implementation and measurement. Have you met any of these people? They seem very few and far between.
Your plan does not need to be very technical, highly detailed, 92 pages long or even well formatted and presented. A simple hand written list of key decisions can make a huge difference to your personal and business life and performance.
In fact, I met a business person once who repeatedly denied having a plan and then after an hour of talking pulled three plans off his shelf! None of them had been implemented and they had each cost him consulting fees to get them written. He had been too embarrassed to admit that he had done lots of planning but that the plans had just collected dust.
Having a plan is one thing but it is completely useless and a waste of time if you do not put it into action. Statistics say 90% of strategy fails because of poor execution.
Get started now with a free business planning template. Email hannah@synthesis.co.nz for a copy.
Or, simply contact us today for marketing coaching and get started right away on your marketing plan.