Enticing people to your website gives your website traffic, preventing your business getting lost in the gigantic web that today’s technology has created. To rank higher in Google, your website needs traffic. After all, if no one is looking at your content what’s the point of keeping it up to date?
Most people will research a company and individuals before they even make contact with you. Your potential customers are looking on your website for contact information, case studies and to learn about your services. They are making up their mind about you well before you even hear from them. Your website is a great place to educate your customers and move them along your sales funnel.