Today New Zealander’s expect to engage with retailers, service providers and even manufacturers over social media instantly. On the flip side, your customers also expect to receive instant feedback. So, if you’re not using digital marketing, they will vent their frustration to their friends, and the world, on social media.
Due to the dynamic times we’re living in, you need to get to market sooner, claim your position and develop it from there. This means, testing, measuring and trying new things and find out what works.
The great news? Technology facilitates this dynamic planning by providing instant results, measurement and direct customer feedback. Now that you know why you need to have an active online presence, let’s create your digital marketing plan.
The RACE planning approach was developed by Dave Chaffey and is useful for planning your Digital Marketing. The first section in this model is the planning section of your online marketing strategy. This follows the traditional marketing planning phases such as conducting a Situational Analysis (but within online marketing, this means assessing how well your online presence is). Then you’ll set your Objectives which means choosing your goals and the key performance indicators you’ll use. For example, how many people do you want visiting your website each day? Or how many people do you want contacting you off your website?
I hope you like writing, because communicating with your customers takes a lot of regular content! Blogs, social media posts and emails all work in tandem to provide your customers with value that drives them back to you again and again.
This involves building awareness on other websites and offline media to drive traffic back to your own website. Some tactics used here are:
Achieve conversion to marketing goals such as fans, leads or sales on your website and offline. Accomplish this though:
Build customer and fan relationships to encourage repeat visits and sales using:
At Synthesis Marketing, we have our own team of Digital Marketing Experts. To ensure your company doesn’t waste time on ineffective and expensive marketing tactics, check out our Marketing Communications Packages. For a very cost effective, monthly fee, we’ll tailor the perfect package to your small or medium sized business, then run the whole thing for you.