Having a good plan frees you up to work smarter; to concentrate on the things that will really make a difference rather than just being busy, to bring your people together and to achieve better performance and greater efficiency. You will have much better control of what you are doing with a solid plan.
You know you have a good plan when it includes the key business decisions you can then refer to on a regular basis to manage your business. A good plan tells you what you will do and what you won’t do. It gives you boundaries and guidelines for managing and driving your business.
We all know things change at lightning speed and staying still is a recipe for getting left behind.
New opportunities come up all the time and you need to consider them seriously in light of your objectives for the year. You need to be responsive to change.
Charles Darwin was probably thinking of a plant or animal species when he said,
“It’s not the strongest who survive
Nor the most intelligent
But the ones most responsive to change.”
He could just as easily have been referring to businesses and the people who run them!
You will test different things, learn new things, find new technologies, meet new people and the market will change under your feet. So don’t worry if your decisions aren’t perfect at this point, they can always be reviewed and updated later.
Your plan does not need to be very technical, highly detailed, 92 pages long or even well formatted and presented. A simple hand written list of key decisions can make a huge difference to your personal and business life and performance.
If you require a business planning template to get you started for 2019, then email email@example.com for your free copy.
If you need help, please contact us today to get started on your marketing plan https://synthesis.co.nz/marketing-services/marketing-coaching/