Coaching a New Generation
Standing out from the pack
To stand out from universities, the polytechnic’s vision has always been to provide useful, hands on skills for employment. They were looking for brand new courses that provided relevant, practical industry knowledge and learning. The Open Polytechnic turned to the longest running marketing consultancy company in New Zealand, Synthesis Marketing.
Helen Down and Dianne Pulham worked together to develope three marketing papers:
- Digital Marketing
- Marketing Management
- Special Topic in Marketing
It’s important to us students graduate with hands on skills
This enables them to find work and add value to their employers from day one. With the well-known skills shortage and rapid changes in the marketing industry, business owners need greater access to skilled employees who can deliver ROI.
Given that New Zealand’s economy is made up of small and medium sized businesses, graduates need to know how to apply modern marketing techniques on a small budget. Because of this, these papers not only contain the fundamentals of marketing, but also insider tools that make marketers’ jobs easier.
Some of the areas we cover:
- Digital Marketing strategy
- Using social media for marketing
- The role and opportunity for big data in Marketing
- Virtual Reality and Augmented Reality as a marketing tool
- Affiliate marketing
- Website apps and cloud based marketing tools
- Measuring marketing results
- SEO
- Google advertising
- Website design