Your brand is essentially the identity you choose to give your business. It reflects the key messages you want to communicate to your customers. You’re aim is to create an easily recognisable and memorable brand to gain more customers.
Branding is not a simple case of going to a graphic artist and asking them to draw you a logo that you like the look of. You need to think carefully about some fundamentals of your business. Then you will need to make some strategic decisions that drive and focus the identity you want to create.