Synthesis Marketing was established by Helen Down in 2001. After 16 years using the same brand, we felt it was time for an update. Here’s what we did with our branded collateral.
We didn’t need a complete rebrand as our colours, name and logo etc. still communicate the down to earth, grassroots approach we take to marketing. All we needed was a refresh that was modern and worked well online. As our company was taking a more digital approach to marketing, this needed to be communicated throughout everything our customers came into contact with.
The timing worked well for us as we needed signage for exhibitions and events we had sponsored. When you’re out in the business community you need to look professional and stand out from your competition. Your branding needs to communicate the key messages of your business.