Marketing Experts

Our team, led by Richard Smith, provides you with a one stop shop to meet all of your marketing requirements.

Marketing Specialist, Director

Richard has a real passion for working with business owners and managers. Clients who have worked with Richard appreciate his friendly approach, how much he cares about what they are wanting to achieve and his ability to quickly understand the dynamics of their business.

Whether helping with responses to challenging conditions, looking to maximise a current position or move a business to the next level, Richard brings an independent and innovative way of thinking backed by hands on tactical delivery.

In the challenging market conditions we are facing in New Zealand at present, Richard’s advice is to make the most of the enforced rest that many people are having to take, especially given the effort required in post-lockdown months will be substantial. When you are considering your business, focus on the fundamentals:

  • Make use of any information and data you can get to build the fullest possible picture of your market and your business position.
  • Maintain and continue to build strong connections.
  • Put in place thoughtful planning and innovative thinking as you look at options.


Helen Down

Founder & Adviser

Chartered Marketer, FCIM

People will often say they know when Helen is around because they hear her laugh before they see her. That’s probably a strong reason they engage with her so readily and find her so easy to work with.

As a marketing expert, Helen founded Synthesis Marketing in 2001 and has since helped hundreds of businesses throughout New Zealand as they seek to connect with customers, increase their marketing presence and build for the future.

Helen is a talented leader, quick thinking strategist, accomplished speaker and workshop presenter, and a firm advocate of the benefits of building strong relationships.

In late 2018, Helen took on the role of CEO of the Hutt Valley Chamber of Commerce while continuing to oversee Synthesis Marketing. Now in 2020, she continues to share her vast experience as an adviser to Synthesis Marketing.

On her days off Helen enjoys pottering in the garden or riding her horse, Red.