Meet Our Marketing Experts

Our team provide you with a one stop shop to meet all of your marketing requirements.

Helen Down

Marketing Specialist, & Director

Chartered Marketer, FCIM


People will often say they know when Helen is around because they hear her laugh before they see her. That’s probably a strong reason they engage with her so readily and find her so easy to work with.

Currently Helen is working on the rebranding of Armstrong Downes as they hit 20 years as an award winning construction company in Lower Hutt. She is also spearheading an initiative to assist local businesses set up their own Advisory Board and is in her fifth year as President of the Hutt Valley Chamber of Commerce.

Helen is a talented leader, quick thinking strategist, accomplished speaker and workshop presenter, and a firm advocate of the benefits of building strong relationships.

On her days off Helen enjoys pottering in the garden or riding her horse Red.

Helen’s Skype address: helen.down197

Dianne Pulham

Marketing Coordinator

BA, GDipCom


Dianne is our communications expert and enjoys continually broadening her marketing skills. Dianne offers fixed priced marketing communications packages tailored to your small to medium sized business.

Dianne works on a large variety of projects such as company presentations, newsletters, magazine adverts, marketing plans, web content, social media, blogs, company profiles, press releases, customer surveys and marketing research.

With English, Theatre and Marketing degrees under her belt, Dianne is brimming with creativity. In her spare time Dianne works in the theatre, both on stage and off.

Beverley van Vels

Relationship Manager

ACB, ALB


Bev possesses a wide range of skills and experience. As a former Manager of Wellington Her Business Networks and Business Owner of Total Relaxation Wellness Clinic, Bev is an enthusiastic motivator who thrives on helping people in business, public speaking and inspiring others to achieve success in life and business.

With over 15 years of IT experience and her extensive background in sales and marketing, her understanding of people help her to foster strong relationships. Bev is calling many of our business friends, so if you get a call, her cheery disposition will brighten your day.

In her spare time, Bev is an active member of the local Toastmasters group and enjoys the challenge and fast track learning provided from being a leader and public speaking.

Hayley Pedersen

Marketing Intern

NZIM Dip


Knowing Hayley means sharing in her bubbly and friendly personality. Always excited to learn, she has been given an opportunity to join the Synthesis Marketing team for 3 months as an intern (learning to become a business superhero). Having over 7 years’ experience in small and medium size businesses has given Hayley an ability to relate to every customer in a unique way. She has a genuine dedication to ensuring customers leave feeling better than they arrived.
Hayley’s passion for marketing developed from her love of art and her creative mind. She is currently studying towards a Bachelor of Applied Management with a Major in Marketing at WelTec giving her an avenue through which to pursue this passion and channel her creativity.
In her spare time, if you don’t find Hayley with her quiz team you might find her pen in hand, exploring the latest style of art that has captured her imagination.