Lets face it, Facebook is the biggest social media network there is. If you have a business, a properly set up page is essential to reach your target market.
Here are the essentials for your business Facebook page:
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November 23, 20171. A Profile Picture Representing Your Brand
This is an important and beneficial way to promote your brand and be recognised by your customers.
Some examples include:
- Your company logo
- A team photo
- A picture of your product(s)
This picture will display in Facebook search results as well as being your small thumbnail version when posting on Facebook.
2. An Engaging Cover Photo
Your cover photo needs to be eye catching as this is the first thing your customers will see when they go to your page. Many companies choose to highlight their current campaign or a specific service/product they want to promote.
3. A Descriptive ‘About’ Section
Your ‘About’ section is the most visited area on your Facebook page and is a great opportunity for your business to explain what you stand for and what makes your business unique. Consider adding creative touches which are more personal for the visitor such as feedback from your customers or a little information about your great team.
Make sure you include the basics such as contact information, your business hours and your company website.
4. Engaging Posts
You need to keep your visitors engaged and interested in your page by posting regularly. The frequency of posting on Facebook depends on your industry and the amount of content you have available.
Be sure to include images or videos with your posts.
For ideas on what to post check out our blog: 7 Awesome Facebook post ideas for small businesses.
5. A Unique Personality
Your Facebook page is a great way for your target audience to engage and connect with your business. Whether you post about new products/services or industry news, it must be delivered in a way that keeps your audience interested.
Facebook is a more casual platform than most of your marketing channels. It is completely, OK and even encouraged to use a more familiar tone with your audience to build a personal relationship with your customers.
6. The Call to Action Button
A call to action is designed to prompt an immediate response or encourage an immediate sale. Keep your call to action simple and clear.
The call to action button is located in your welcome tab. Facebook gives you a variety of call to action options to choose from. Take advantage of this feature to drive traffic to your website, gain newsletter sign ups or even elicit sales enquiries.
7. A Link to Your Website
You can drive traffic to your website by placing a link on your ‘about’ page.
For more information on driving traffic to your website, check out our blog: How to use Social Media to drive traffic to your website.
8. Up To Date Contact Details
Make it easy for your customers by having up to date contact details. Add your phone number, email and your website links to provide your customers with different ways to easily contact you.
If you have a physical premises, add your location too. A Google maps screen shot is a great way to explain exactly where you are.
9. Who Has Access?
You need to monitor who has access to your Facebook business account. If left un-monitored, your account could fall into the wrong hands, your Facebook authorized staff may move on or even go on holiday and leave no one else with access.
Now that you have the 9 for your business Facebook page, I’m sure you would agree that it’s time to start being more active on there too!
Don’t have the time to do this? Contact us and we will improve your Facebook page for you. Email or give us a call on (04) 528 6214.
