5 Marketing Tasks to do Now

As we get back in the groove of work, this is a great time to get your marketing into shape for the new year. We’ve been in business since 2001 and every year we see February as the best time to complete these five marketing tasks.

1. Clean your Database

Your first marketing tasks is to make sure your database is up to date. For us, this has meant reconciling our CRM (Act!) and our email list (MailChimp). Keeping your CRM up to date with client’s details will pay off throughout the year. It’s easier to keep your clients engaged when you have the correct email address!

2. Add Some Web Content

Google loooves new website content. So, take a look at your website. Can you think of any new pages you need? Have you covered all your current products and services? If you’re stuck for inspiration you can check your competitors’ websites for ideas. We often create blog posts or Case Studies for our clients, as these can be added regularly throughout the year to keep your Google ranking consistently high.

3. Refresh your Look

How old is your branding? Are you using the same colours consistently? Does your website look tired and out of date? If the beginning of the year is quiet for you, it’s the perfect time to refresh your brand. When working with our clients we look at branding from a strategic level and then we often partner up with LimeRed Design to deliver the finished product. LimeRed Design documented their own rebranding process which they have featured on their own blog.

4. Set your Business Goals and Marketing Objectives

Begin by taking a look at what you did last year and see how you can improve. Remember to make those goals S.M.A.R.T.!

• Specific
• Measurable
• Achievable
• Realistic
• Timebound

5. Create a Communications Schedule

Plan each month in advance to easily integrate your marketing activities.

For example, do you offer training to schools?

You need to have a landing page with content specialized for this market.

Then promote this in your newsletter and create Facebook posts to reach your target market.

Make sure all your communications fit with your overall strategy and objectives. We do this with all our customers as part of their Marketing Communication Package.

Set yourself up to grow your business at the beginning of the year and it’ll help make the rest of the year smooth sailing. Remember to document your decisions, so you can co-ordinate with your team or anyone you outsource to. For example, if you choose to refresh your brand, you’ll want easy access to your style guide!

If you’re also finding this to be a busy time of the year you can always outsource your marketing to Synthesis and our team of experts can do all this and more. Give us a call on 04 528 6215 or email us and grow your business today.