Now is the time kick start your marketing for 2018. Having a successful plan of attack will ensure you allocate your resources effectively, promote and grow your business and stand out from the competition.
Consider these 5 marketing tips
1. Document the processes
We track EVERYTHING in marketing. It’s how we’re constantly improving and staying ahead of the competition. We write out our sales and marketing processes as it’s a great way to make sure the whole team is on the same page. It also creates consistency within the team and makes it easier to train future employees. Not only that, but using a document that everyone can edit means that we can pool information within the team.
When you’re doing this for yourself, encourage your team to keep the document updated each time they learn how to make your processes more efficient. Ask each staff member to name and date each update so you can chat about it afterwards if you have more questions.
2. Audit 2017 results and current assets
Look at last year’s results including campaigns, your current collateral, resources, events attended, your customers etc. From here you can do more of what you did well and change those marketing activities that didn’t work. Now keep these results in mind for setting your objectives.
3. Set clear objectives
What do you want to achieve in 2018? Make sure your objectives follow the SMART rule. Your objectives need to be:
- Time bound
Try and keep your objectives simple, such as ‘Increase overall company profitability from 15% to 18%, by the end 2018′.