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The 5 Best Tips to Kick Start Your Marketing in 2018

2018 Marketing Calendar

Now is the time kick start your marketing for 2018. Having a successful plan of attack will ensure you allocate your resources effectively, promote and grow your business and stand out from the competition.


Consider these 5 marketing tips

1. Document the processes

We track EVERYTHING in marketing. It’s how we’re constantly improving and staying ahead of the competition. We write out our sales and marketing processes as it’s a great way to make sure the whole team is on the same page. It also creates consistency within the team and makes it easier to train future employees. Not only that, but using a document that everyone can edit means that we can pool information within the team.

When you’re doing this for yourself, encourage your team to keep the document updated each time they learn how to make your processes more efficient. Ask each staff member to name and date each update so you can chat about it afterwards if you have more questions.


2. Audit 2017 results and current assets

Look at last year’s results including campaigns, your current collateral, resources, events attended, your customers etc. From here you can do more of what you did well and change those marketing activities that didn’t work. Now keep these results in mind for setting your objectives.


3. Set clear objectives

What do you want to achieve in 2018? Make sure your objectives follow the SMART rule. Your objectives need to be:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time bound

Try and keep your objectives simple, such as ‘Increase overall company profitability from 15% to 18%, by the end 2018′.


4. Spy on your competition


Great job, you accomplished a lot in 2017! But your competitors probably did too so you’ll need to conduct a competitor analysis. Write down a list of your top competitors. Grab your trench coat and fedora and start documenting your competition’s activities.

Some examples of things you want to look at are:

  • What business strategy are they using?

e.g. a new product, pricing model, positioning or target market.

  • What were their wins or losses last year?
  • What changes have they made on their website?
  • How active are they on social media?
  • Are they positioning things differently?
  • What kind of press did they get?
  • Run an SEO audit of keywords to compare your rankings to theirs.

Now that you know what the competition has done, you can do something different to stand out.

5. Measure everything

You can afford to take risks if you measure the results you are achieving compared to the objectives you set. This way you can see if something isn’t working and change course to get back on track to your objectives and achieve ROI.


We offer tailored coaching services that teach you how to create your own Marketing Plan. These are also NZTE approved services which means you could get up to 50% of this service funded. Email or call us on 04 528 6214 to add some structure to your marketing.