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Create a Strong Online Marketing Presence for Success


Using online marketing to boost your online presence is paramount in today’s dynamic and technology driven world. To combat this, your digital marketing strategy needs a flexible approach.

Today New Zealander’s expect to engage with retailers, service providers and even manufacturers over social media instantly. On the flip side, your customers also expect to receive instant feedback. So, if you’re not using digital marketing, they will vent their frustration to their friends, and the world, on social media.

Due to the dynamic times we’re living in, you need to get to market sooner, claim your position and develop it from there. This means, testing, measuring and trying new things and find out what works.

The great news? Technology facilitates this dynamic planning by providing instant results, measurement and direct customer feedback.

Now that you know why you need to have an active online presence, let’s create your digital marketing plan.

It all Begins with the Right Strategy

The RACE planning approach developed by Dave Chaffey is useful for strategic planning your Digital Marketing.

The acronym RACE, refers to:

  • Reach
  • Act
  • Convert
  • Engage


Conduct a Situational Analysis

Assess how well your current online presence is.

Set your Objectives

Choose which goals and key performance indicators you’ll use.


Write down how you’ll achieve your goals.


Here’s the fun part! – Tactics

I hope you like writing, because communicating with your customers takes a lot of regular content.



Build awareness on other sites and in offline media to drive traffic to your website. This includes using:

  • SEO
  • Newsletters
  • Social media


Act and Convert

Achieve conversion to marketing goals such as fans, leads or sales on your website and offline. Accomplish this though:

  • Website design
  • Website navigation
  • Product/service page effectiveness
  • Basket and checkout/contact effectiveness
  • Social media marketing



Build customer and fan relationships to encourage repeat visits and sales, through:

  • Content marketing
  • e-newsletters and promotional emails
  • Event triggered marketing (e.g. customer birthday)
  • Customer service support
  • Website personalization
  • Social media marketing

At Synthesis Marketing, we have our own team of Digital Marketing Experts. To ensure your company doesn’t waste time on ineffective and expensive marketing tactics, check out our Marketing Communications Packages. For a very cost effective, monthly fee, we’ll tailor the perfect package to your small or medium sized business, then run the whole thing for you.

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