Introduce each of your staff in a separate post. Let your customers know what their role is, how long they’ve worked there and how to contact them. To spice it up a bit, use humour and tell your audience about their hobbies. As a bonus, this is a great opportunity to drive traffic to your website if you have a team page.
This is especially good if you’re wanting to engage with your local community. To find great stories, set up a Google Alert for your area and you’ll get news stories in your inbox once a week.
Post photos and information about any events your and your staff go to representing your business. These could be Chamber of Commerce Events, award functions, or industry expos. This is also a great place to tag other businesses that are in your photos!
As of writing, the Americas Cup has been avidly watched by New Zealanders up and down the country. We posted a video about Oracle’s innovative technology and linked this to kiwi ingenuity. It’s a great way for you to connect with your customers and add some variety to your content.
You could offer advice for how to use your products or services but also think broader. For example, lets say you sell stationary. You could post, “Achieve greater productivity today, by only focusing on one task at a time.” Back that statement up with some current statistics and boom! You’ve just given your customers some great food for thought.
If you have case studies on your website, they are great for delivering useful info in a way that’s often more palatable and actionable than a standard blog post. Don’t have any case studies? We’ll write them for you! Call us on 04528 6214 – case studies are a great way to show off the awesome work you do from your customer’s perspective.
This can be as simple as asking your fans or followers to comment to enter. For example, one company in Petone, Wellington asked their customers to guess how many jellybeans were in a jar. This prompted people to tag their friends in the comments and extend the post’s reach even further.