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Free Marketing Survey Template


Digital marketing is great. But many of the old marketing tactics have stood the test of time. Marketing surveys allow you to find out what your customers really think, want and need.


Here is your free marketing survey template to get you started on your own journey. But if you’d like more expert advice or have no time, let us know what information you need and we’ll create a survey for you. Then our lovely relationship manager, Bev, will conduct the survey for you.


Your Free Customer Survey Template

As a valued customer of ours, your views and opinions are very important – so please don’t keep them to yourself. Thanks for helping shape our future.


1. How long have you been a member with us? Tick one box only.

Less than a year


1-2 years



3-5 years



5+ years

2. Please circle the following products and services you use.

Service 1 Product 1
Service 2 Product 2

3. Are there any of these products and services that you’d like to use but don’t know enough about?




No (please go to question 3b.)

3a. If you answered Yes to this question, what products and services are they?


3b. How easy is it to use our website? Tick one box only

Very Easy












Very Difficult

 3c. What things do you like most about our online services?



3d. What things do you like least about our online services?



4. What are your main reasons for doing business with us?



5. Is there anything you don’t like about us?





5a. If you answered Yes, we’d appreciate it if you could tell us what you don’t like:



6. Are we your only provider for (x)?





7. Listed below are some of the reasons people come to us.

Please tick the box that best describes how important each of these reasons are to you.





Not Very


Not at all


a. Reason 1
b. Reason 2

8. Thinking about the contacts you have had with us over the last three months, please tick the box that best describes how strongly you agree or disagree with the following statements:

I Strongly Agree I Agree I Disagree I Strongly Disagree N/A
a.  When I visited, someone served me straight away
b.  When I telephoned, my call was answered quickly
c.  I was treated with respect
d.  My questions were answered clearly
e.  The staff were friendly and helpful
f.  The staff were well informed about products and services
g. I was given all the information I needed
h. I was satisfied with the service I received

i. If you disagreed with any of the statements above, we’d appreciate it if you would provide reasons for answering in this way:


9. Do you receive regular newsletters from us?





If Yes, please answer Questions 9a. and 9b.

If No, please go to Question 10.


9a. How often do you read these newsletters? Tick one box only







Hardly Every




If you answered Always or Sometimes. What do you find useful about the newsletters?


If you answered Hardly Ever or Never. Why don’t you read the newsletters?


9b. What information would make the newsletters more useful for you?


10. If there was one thing we could do to provide you with a better service, what would that be?


Thank you once again for completing this questionnaire.

Conducting a marketing survey can take a bit of time. So if you’d like a marketing consultant to do it for you, email or call us on 04 528 6214 and we’ll let you get back to what you do best. Also, let us know if you would like a survey tailored to your individual needs, and we’ll come up with the best questions for your customers.

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