It’s hard to imagine a world without email – it has become such an integral part of everyday life. It’s no wonder it’s become such an important tool for businesses.
Email is easily used, the world over to promote yourself to customers and prospects.
Let’s get started with 10 email marketing tips
1. Choose a great subject line
The first step to getting your email opened is to have an engaging subject line – something that contains a benefit to the recipient or catches their attention MailChimp will now let you personalise the ‘to’ field to avoid spam filters. Never settle for a bland subject line just because you’re in a rush to get it sent out. You can do a lot better than ‘Winter Newsletter’ or ‘April promotion’.
2. Make sure they know who it’s from
Will your reader recognise who your email is from? It’s essential that the name that appears in the ‘From’ field is a name they are familiar with, otherwise you risk having your email deleted. In some cases this will be an individual person – particularly in small businesses – and in other cases the company name will be more appropriate. Check that your messages are not coming from an email address such as email@example.com or firstname.lastname@example.org. Also remember to add your contact details at the bottom of your content such as your physical address and phone number.
3. Provide interesting content
Be careful not to overdo things on the promotional side by continually pushing your product or service and offering no other value. Give your readers some benefits. Think about what is likely to interest them and not just what you want to ‘say’. By giving them lots of reasons to open your email – handy tips, helpful information, useful resources, interesting articles and freebies – you will foster their loyalty and repeat business.